This week , the course organized by the International School of Protocol in Granada and the University of Granada , “Introduction to Protocol and Institutional Relations” , is being held at the new headquarters of the International School of Protocol in Granada .
Next Wednesday, the 22nd, I will give the afternoon session with a talk dedicated to Communication Strategies, focusing mainly on social networks.
The course aims to provide a comprehensive theoretical and practical knowledge on topics related to protocol and institutional relations, organization of meetings, events and activities, communication skills, social skills, sociology of behavior and social communication.
Among the proposed objectives, some could be cited as:
Appearances before the media and relations with journalists.
As I was saying, I will focus my session on social networks because they are no longer the future but the present. Any professional in Protocol or International Relations must list of telegram users in italy know in detail what the possibilities are for Communication Strategies in these networks.
Although social media is not a means of communication per se, there is no doubt that we upload and/or find a lot of interesting information on it.
Now it is time to develop a strategy so that using social tools does not harm us, but rather, quite the opposite... it helps us to make our company, brand, event, etc. stand out.4-. Be more social, your marketing will thank you
Sometimes I get the feeling that with the Internet, social networks, e-mails, etc. we have lost the “handshake” , the invitations to coffee or the impromptu meetings. As I say in the title of this point, they need to be more social, not lose the same old relationships, take better care of their contacts, attend more face-to-face events (even if they have to take time away from digital ones).
Marketing is just a screwdriver, you are the one who tightens the screw…
Don't miss the opportunity to share your services, product news, etc. in forums, events, entrepreneur meetings... People are still just that, people, and at least in my case I greatly appreciate that you give me possible solutions in a personal way, even if it is just a matter of sending more information through "digital means" .
Advice : The oldest marketing that exists is still alive, it is face to face or word of mouth (buzz marketing), I not only invite you not to forget it, but to use it…
5-. Don't waste time (or money), study the market
The market is the one that will place you; although the customer is not always right, the market in general is rarely wrong. If you want your campaigns to be as productive as possible, you must study the target market. Conduct impact studies, location studies, purchase intention studies, taste studies...