2. A monthly subscription service that’d

[zihadhosenjm90]

2. A monthly subscription service that’d plan you one curated local afghanistan telemarketing data adventure per month.

Before doing anything else, I revisited a core belief of mine that’s been built over years of experience…

In order to build an eventually profitable business, you need to work directly with your (potential) customers at every stage to build and deliver exactly what they want.

So, my next step was to reach back out to a few of my friends I had been updating throughout the month to get their opinion on which product idea sounded more appealing to them.

Here were their responses:

validate-business-idea-product-idea-feedback-text
The adventure guide won 3 to 1 over the subscription service.

It was settled.

Now, how do I build a super cool adventure guide in the next couple of weeks? Answer: I don’t.

Before investing any time or money into building a product, I want to first validate that enough people would be willing to pay for this guide. I want people to vote with their wallets before I go out and build something that might not be appealing to enough people for me to have a legitimate business.

Don’t get hung up thinking that it’ll be too difficult to pre-sell a product or service, and that you should just take the time to build it first because it’d be “easier to sell the finished good.”

The purpose of validating a business idea is to avoid wasting time and money.

To make sure you’re not building a solution to a problem that doesn’t really exist—and you need to get people to pay for your solution to show you that they’re actually serious about wanting it when it comes out. We’re looking to build confidence in your business idea here.

Plus, if you can pre-sell something before it even exists, based purely on your enthusiasm, energy and ability to convey confidence with your customers that you’ll deliver a solution they’ll like, you’ll have no trouble scaling your business in the future.

So, this all means I’ll need to pre-sell my adventure guide to enough people for me to have reasonable confidence that there will indeed be a market for this product.

This reasonable confidence level needs to be physically represented by a validation goal, which is the number of pre-sales I’ll need to hit in order to validate a business idea—a core principle we cover in The Launch Formula.

For me, I felt that if I could get 10 people to pre-order my guide, that would be enough to confidently move forward.