Massive messages can become a problem for the company if they are mishandled. Uninterested users can block the company's contact or report the account, which often happens when it comes to too frequent or harmful information.
To reduce the spam this can generate, there are some strategies that can work:
Possibility to unsubscribe
This option allows users to choose whether they investor database receive messages or not. If they do not receive harmful messages, they will not be able to report them.
Make a correct segmentation
It is important to segment customers by similar interest profile and not message frequency. This can help to send information to interested customers in adequate time intervals. To do this, database data must be well classified and constantly maintained.
Alternatives to mass messaging
There are ways your business can communicate with multiple customers at once without having to use mass mailings:
Callbell Broadcast Campaigns
The best alternative for mass mailings on WhatsApp are Callbell broadcast campaigns . With this type of campaign, through Callbell management , you will be able to design, manage and monitor your WhatsApp broadcast campaigns to improve the results of your communication strategies.
In short, this feature allows you to import your contacts and personalize messages with dynamic variables, add media and a CTA button to build relationships with customers.
It should be noted here that to be able to do this you need a Callbell account .
WhatsApp Statuses
Agents can get users to keep the company's phone number in their contacts and thus be able to post WhatsApp statuses with useful information. The most advisable thing is to make flyers, a bit like those of Instagram publications for example.