I soon made myself a checklist of obvious issues and concerns I had

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My course of action was forced to change from simply updating the site, to an almost near revamp from the ground up. After all, only having the homepage show up for specific generic terms is no where near ideal. So I was forced to change gears, and focus my attention on the SERPs. A whole new ballgame for me. Where should I begin? I was a greenhorn, in fact, I definitely still am. So I did the only thing I knew how to do: revamp the site for the users, make them feel at home and make the store friendly without a labyrinth of marketing to wade through.


It looked similar to this: Remove as much code bloat as pos iran mobile phone numbers database sible Revamp all the titles Remove all meta tags, and build good, relevant description tags Search and destroy: hidden keywords Remove as much bloat as possible Clearly define call to actions and make the cart page user friendly Make our knowledge base crawlable Use one common link for all pages Try to work on the alt tags for images Simple right? Definitely no where near an end goal, but a start was what I needed.


Now I had to wade through the thousands of products and duplicate content. Immediately I found out about the new canonical tag, almost immediately solving one problem! With the way our CMS system works, it LOVES having 20 different URLs for the same page. So this was a breath of fresh air. Also, our system was already using descriptive urls, not dynamic. Half way there I thought! And so I began. A few weeks later, I had greatly optimised many of the pages, and got rid of most of the spam I could.