Based on these criteria the Adwords Quality Score algorithm is brilliant

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As I note in the video, it's a rollercoaster ride, it takes up incredibly amounts of time and it's massively stressful, but hopefully, at the end of the day, worthwhile. For some additional good reading on the topic, see Paul Graham's "Ramen Profitable" as well as Fred Wilson's post on why the VC world is due for some potential shrinkage. It must be a beautiful thing for the folks at Google when they write an algorithm that accomplishes the dual objectives of increasing revenue and creating a better search experience.


Based on these criteria, the Adwords Quality Score algorithm is brilliant. In order for a pay per click (PPC) advertiser to obtain a high Quality Score from Google, they must: 1) write PPC ad text that garners a israel mobile phone numbers database high click thru rate, thus resulting in lots of spending flowing to Google; and 2) the advertiser must create a quality experience for the Google referred visitor. BACKGROUND ON GOOGLE ADWORDS QUALITY SCORE Google's description of Quality Score is as follows, "The AdWords system calculates a 'Quality Score' for each of your keywords.


It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A keyword's Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC)". They have also published a Web page with tips on how to improve your Quality Score.


The following are tips related specifically to user experience: Create highly specific ad groups Choose relevant keywords and placements Create simple, enticing ads Point users to the right