1.3. How else does Care/of benefit?

[Shakil1984]

Note that the vast majority of people simply won’t have the knowledge to combine vitamins on their own, so without a solution like this, they’d have to settle for “one-size-fits-all” solutions. For the minority that does have specialized vitamin knowledge, they’d have to buy several large bottles of different supplements in order to put together similar vitamin bundles themselves. Either way, Care/of provides real value.

That’s why, according to Akash Shah, the probability that people buy all the recommended products is incredibly high. “We found people were willing to anchor the size of their pack, and also the price of their pack, based on the guidance we’re providing.”

This quiz also allows Care/of to collect valuable zero-party data about their customers in a number of different areas. They get basic demographic information (age, gender, etc.) about their customers, as well as insight into their lifestyle habits, health issues, and other personal matters.

In fact, experts have pointed to the value of this customer data as a main reason that Bayer valued the DTC company so highly.

The takeaway here is no uae consumer email list matter what industry you’re in, you have the chance to create customized experiences for your customers. All you need to do is spend the necessary time and resources to gather data, and then use the insights you gain to personalize your customer experience. It’s a good investment, and your customers will appreciate it.

A conversational popup is an easy, accessible way for any ecommerce store to make their own quiz and start gathering valuable zero-party data. At the end of one of OptiMonk’s conversational popups, you can deliver personalized recommendations just like Care/of’s.

Here are a few examples of conversational popups in OptiMonk’s template library:







2. Build demand
A demand generation strategy is a must-have for all DTC brands. It’s about growing brand awareness and building authority with your target audience.