Veterinarian testimonials on The Farmer’s Dog website

[Shakil1984]

It’s clear that The Farmer’s Dog’s customers love talking about the brand. The social proof on their website proves this.

Social proof on The Farmer’s Dog website
Social proof on The Farmer’s Dog website
They even feature testimonials from veterinarians. The company has been working with vets from the start, ensuring they could create healthy products and also have qualified experts to recommend their products.

They’re also often featured taiwan consumer email list in magazines and big media outlets, which they highlight on their site.

Media coverage on The Farmer’s Dog website
An affiliate program is another great way to increase word-of-mouth on social media. The Farmer’s Dog has been working with influencers who are popular with their target audience for a long time.

The Farmer’s Dog affiliate program
Personalized packages are another way to encourage customers to share the product on social media. And when the company likes one of these posts, they share it on their account!

The Farmer’s Dog Instagram posts
The Farmer’s Dog Instagram posts
The Farmer’s Dog Instagram posts
5. Generate demand with content marketing
When it comes to customer acquisition, all businesses should start with demand generation. In other words, you need to make sure that you’re on your target audience’s radar.