Few spelling mistakes. If a writer writes "shto", "malako" and "zdelayu", the algorithms will react. Even if the text fully reveals the topic, follows the perfect structure and logic, it will not reach the top of the search results. On English-speaking Google, which does not fully understand Ukrainian, some errors may go unnoticed by robots. But search engines adapted to Eastern European countries immediately notice poor spelling on Slavic-language sites, and the resource quickly loses ground.
Lack of water. so it is important that it has a low content of unnecessary words. To reduce the percentage of water, the volume of the text is often sacrificed. But it is not enough to remove unnecessary words; you need to analyze the user's behavior on the page, select links to useful resources, add videos and illustrate the material with high-quality photos.
High percentage of uniqueness. SEO articles are, first and chief vp operations email lists foremost, unique content. Inexperienced users who are just starting to promote their websites often think that it is enough to copy someone's good texts and post them on their site. They should never do this. Unique information falls under filters and eventually stops being ranked. Search engines detect plagiarism very quickly and punish content theft. However, no one forbids taking inspiration from the best practices of the best websites and creating articles with a similar structure, headlines, and other elements. It is not necessary to achieve 100% uniqueness, because on some topics it is impossible to do so without losing the position of the resource.
These rules will make it easier to understand how to write SEO texts in 2023. Requirements change regularly, and creating a text requires a choice of style and construction logic. For authors, the main thing is to convey information to future clients in an accessible form. Therefore, SEO texts are both a way of working with technical indicators and search engine requirements and a way of communicating with the reader.
Conclusions
The number of copywriters, editors, business writers, and website copywriting and optimization specialists is growing regularly, and they cannot ignore search engine recommendations and feedback from readers and customers.
Ideal examples of SEO texts show that they are written clearly and competently, divided into paragraphs, contain keywords evenly distributed throughout the text, and have headings and subheadings. SEO analysis of the finished text will allow you to check whether the article meets the technical requirements. It will not hurt to add diagrams, illustrations, links to research, and use keywords in meta tags.