Quiz Marketing: How Tests Promote Products

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"What kind of car are you?", "Which Hollywood star are you?", "What profession suits you?" - only the lazy have not taken these and similar tests online. What are they for? To entertain the user? In fact, these are tools used by quiz marketing. And they are created to promote a product online, collect data, and increase loyalty. And users like them.

You can order this type of marketing by contacting Fractus specialists.

Quiz Marketing: What is it?
The word quiz is a quiz or survey translated from English. And quiz marketing is a method based on interactive surveys, quizzes, tests, etc.

Quiz Marketing: What is it?

It helps not only to better study the target audience, but also argentina email list to provide inexpensive leads and get more engagement from the target audience. And the audience itself does not even realize that this is marketing.

Quizzes are viral, so they are often liked and shared. What is the secret of popularity? The results show the uniqueness of the user, cause pleasant emotions. And do not require much effort.

If we compare it with a landing page, the conversion rate of which is about 8%, then the conversion rate of a quiz reaches 30%.

Types of quizzes
Several types of surveys and tests are defined:

Selling . This test is tailored to the individual selection of a product. The result of the passed test is accompanied by a relevant product offer.
To capture leads . It is easy to get data: just offer to fill out a questionnaire and as a bonus - something valuable for the client, for example, calculate the cost of something.
Engaging . This is a light version of a selling test. The results lead to partner sites. For example, the test "What country are you" - and links to selling tour packages or airline tickets.
Entertaining . Works to maintain audience loyalty – a good communication channel.
Educational . To consolidate knowledge or give new ones – that’s the point. For example, to remind school knowledge of English and recommend an online course.
Advantages of the tools
So, a quiz (provided that it brings at least minimal value to the user):

increases the click rate (the number of clicks to a specific site);
attracts traffic from social networks;
increases lead generation and makes it cheaper;
collects information about the user.
What a quiz should be like
Catchy . Anything that can attract attention – bright buttons, headings, images – should be used.
Interesting . The meaning will also help to hook the client. The basis is the client's benefit.
Short . The optimal number of questions is 7-10. If the topic is catchy – up to 15.
Completed . To push the client to perform the target action – that’s the whole point.
What a quiz should be like

How to create a test or survey
Define the target audience. Who they are and what their needs are.
Set a goal. Determine what question the quiz will answer.
Select the type of quiz and the venue.
Come up with a catchy title.
Write accompanying text – questions tailored to the target audience.
Select illustrations and think about the design.
Create a quiz and launch it.
Track results using Yandex.Metrica or Google Analytics.
Where to contact? To Fractus
It's simple: to attract users as effectively as possible, it's enough to order a quiz - interactive, competent, catchy, useful. You need to contact the Fractus company.

We have the specialists, equipment, and software to create what you need. First, as always, business research. Based on this, we create a strategy, select a quiz, develop it, and launch it.

Try a new promotion method. And high conversion will not keep you waiting.

Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!