Naming: How to Create the Perfect Name

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A brand, like a person, is unthinkable without a name. If a person can be named after a favorite grandfather, a TV series character, or simply by looking up names in a special dictionary, then it is more difficult with a brand. The name determines how consumers will perceive it, whether they will trust it. The pinnacle of recognition is when the brand name becomes a household name - like Xerox or Jeep. Therefore, naming (developing a name) is a difficult and thorough process.

It is better to order the service from the Fractus company. The best specialists will work on the project and will create not just a harmonious, but also a commercially successful name.

Naming: what is the essence
The term comes from the English word "name". It means angola email list 276670 contact leads the process of generating the name of a trademark, company, or brand. And not in the "sat down and came up with it" mode: the work is not so much creative as analytical.

After all, the brand name should be, first of all, accurate, form a positive image, be associated with the product or service. Of course, it should be appropriate, simple, original. For native speakers - easy to pronounce, linguistic versatility is needed when entering the international market.

Naming: what is the essence

How to name the brand?
There are all sorts of methods used to create a name, and they can be based on:

Names . The easiest way is to order naming with your name. This is a win-win, as proven by CHANEL and Armani.
Abbreviations . Created by adding together the capital letters of a phrase (BMW brand – Bayerische Motoren Werke).
Geographical names . This is a reference to the territory, it adds authenticity. An example is the beer "Lvivske".
Neologisms . Naming development also involves inventing new words, sometimes phrases. The same Google, which was supposed to sound like Googol, as a result of an error (and the developers liked it) remained as it is known.
Repetition . Rhythmic or rhyming names help people remember them. Think 7-Eleven or Coca-Cola.
Degree of superiority . It is enough to add the prefixes "Hyper", "Mega", "Super", etc. to the main name.
Synthesis . Combination of parts of several words, including foreign ones, into one name. This is what "Kompaster", "O'Khaina", Modini did.
Associations . What could be more successful than the name "Totoshka" for a pet store, BORODA for a barbershop, "7 Ocean" for a water park?
The list of methods can go on and on, but just find your own.

How to name the brand?

Beware! Pitfalls
Naming services require caution with wordplay: avoid ambiguous associations, dual interpretations, cacophony, and subtexts. Also, avoid using discriminatory names. Too boring ones (like "Products") are also not welcome. As well as long, difficult-to-pronounce words.

It is profitable to cooperate with Fractus
The further existence of the business will depend on how well the development of the company name is done. Therefore, it is better to immediately contact professionals.

We will entrust the work to a team of specialists. We will start with the company analysis (to understand the values, philosophy, mission), conduct a market and competitor analysis, and develop a technical specification. We will offer name options, filter out the unnecessary ones, and test the approved ones on a focus group. As a result, you will get the very name. If necessary, we will develop visual components. The cost of naming development is discussed individually and fixed in the contract, as well as the stages of work.

Thinking about developing a name? Contact us! You will get a name that will hit the target, evoke positive associations, and bring in clients.

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