When You Write Better Copy, You Become More Persuasive and More Likable. Practice Copywriting Every Day. It Doesn’t Have to Be Just Your Lead Generation Campaigns. Write Better Product Descriptions, Blog Posts, and Landing Pages. The More You Practice, the Better You’ll Get. Establish Your Authority on Your Lead Capture Pages There Are Several Ways to Show Authority on Your Lead Capture Pages: Show Your Twitter Followers Show Your Facebook Fans Display Email Subscriber Count List Your Educational Credentials Mention the Number of Customers You Have Describe an Extraordinary Achievement You Have Made Authority Signals Can Make Potential Customers Feel More Comfortable With You and Your Business.
Remember Our Previous Example About australia phone number library Organizational Guides? We Used an Image and a Lead Magnet to Compel Visitors to Sign Up for Our Email List. You Can Do the Same Thing by Producing Your Own Lead Magnets. A Lead Magnet is Nothing More Than an Incentive to Get People to Convert. It Offers Something of Value in Exchange for the Visitor’s Email Address. Your Lead Magnet Might Be a Guide or an Ebook.
It Might Be a Checklist, a Calculator, a Spreadsheet Template, or a Toolkit. You Can Even Use Coupons, Discount Codes, or Discounted Packages as Your Lead Magnets. These Are Available in E-commerce Marketplaces . When Your Subscriber Submits the Form and Confirms Their Email Address , Then Send the Lead Tile. It's That Simple. You Can a/b Test Different Tiles to See Which One Appeals Most to Your Audience. For Example, One Audience Might Prefer a Detailed Educational Video.