Specializing in community management is an exciting and in-demand field of work, but it is necessary to constantly improve your skills. The Internet space is constantly changing, opening up new opportunities, so working in community management can be an important step towards success in the PR industry.
Who is more important: SMM specialist or community manager?
The decision about who will report to whom is in your hands. Your influence will determine what kind of relationship there will be between specialists. It is important to find a way of cooperation that will be best for everyone and will contribute to the achievement of the common goals of the company.
The goal of social media marketing and community management is to attract new audiences and strengthen connections with existing customers. To achieve this goal successfully, all departments of the company must work together.
What should a newbie in community management be vigilant about?
One of the common problems that one afghanistan email list 168973 contact leads has to face is the exhaustion of professional resources. This can happen due to the need for constant involvement in working with the company's product or service, which can lead to a loss of interest in the process. It is important to learn to find a balance and take time off from time to time to avoid burnout.
Another danger is that loneliness can arise even when tasks are successfully completed. This can happen if the target audience suddenly shows dissatisfaction with the company or changes in the brand. At this point, the community manager finds himself in a difficult position, trying to support community members and at the same time protect the interests of the company. It is important not to isolate yourself in such situations. If a possible conflict can be foreseen in advance, it is better to immediately explain the situation and seek support from your management in order to resolve possible problems in a timely manner.
The main mistake of a newbie in project management is the desire to do everything on your own. By overloading yourself with unnecessary responsibilities, you risk becoming exhausted. Do not hesitate to invite specialists in the relevant field to solve problems and ask for advice.
How much does a community manager earn?
The profession of community manager is just beginning to develop and does not yet have clear regulation. Few know what tasks are best assigned to this position, and even fewer are able to assess the real benefit to business that such a specialist can bring. Because of this, it is unclear how much his services cost. Community manager salaries range from 15,000 to 180,000 rubles.
What may your salary depend on:
knowledge and skills of a community manager based on work experience, successful cases, education and completed courses;
size and level of development of the community;
the volume and quality of assigned tasks, as well as the level of independence in decision-making;
the company's location and its corporate identity.
In the US, pay can also vary, but the average community manager salary is around $4,270 per month
Frequently asked questions about Community Manager
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