How to achieve an outstanding positioning

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Everyone knows the feeling: We stand in front of the chocolate aisle in the supermarket and want to treat ourselves. But which bar should we choose? While the so-called private labels in supermarkets don't evoke any major emotions, we consumers know that the purple wrapper encloses the most delicate temptation, while the square, practical, and good-looking bar offers plenty of qatar phone number data space for delicious fillings. And the vast majority of people have a clear preference – this is due to the outstanding positioning of these brands.



Why do I need positioning?


An outstanding positioning does exactly that for your company: It sets your brand apart from numerous other offerings – like a lighthouse that unerringly guides future customers in the right direction – into your own. It's not about appealing to as many people as possible, but rather to the right people. A carefully designed positioning is therefore the driving force behind all communication strategies.



Working on positioning is part of branding and an essential component of the brand's foundation. But the effort is worth it, because the more precisely you know your own brand, the more clearly you can differentiate yourself from competitors when it comes to addressing your target audience. This is especially important for startups that have yet to enter the market. They need to know exactly what their brand stands for and who they want to reach in order for their product to be heard in the market.