What data should be taken for analysis?

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How to collect analytics of an influencer account?
It is important to monitor the account for two weeks, preferably a month. During this period, you will understand to what extent the influencer fits into your target audience, whether his ideology corresponds to the ideology of the brand.


Target audience - who is subscribed, who mobile phone numbers list comments on posts, number of likes, who responds to comments and to whom, age category, coverage by countries, and also how long the influencer has been on the market. The direction of your business should coincide with the interests of your followers. If you need to advertise car parts, then you should not promote it through a blog for young mothers.
What content is created - what is the influencer trying to say and how does he/she present the information, express his/her own position, and whether these theses coincide with your goals and objectives. The brand's reputation will depend on this.
Number of ads - what kind of ads the influencer publishes and in what quantity.
Advertising of competitors. In this matter, you should rely on your strategy.
Working with influencers is a must-have data monitoring. Write down the numbers, sum up the results, and then decide on cooperation.

Influencers who are they?

Read also : Business account on TikTok: tips to help you promote
Monitoring advertising posts
The goal of working with an influencer is to increase awareness, increase sales, and increase conversion. What results you will get from working with an influencer can be predicted by analyzing advertising posts.