This new feature automatically creates an inventory feed for ads with store inventory information, reducing onboarding time.
Merchants who qualify for a basic/full merchant hotel storefront (i.e., in-store availability on their website) can have Google crawl their website or implement a pixel to create an automated feed of in-store inventory information.
Eligible merchants can contact their Google POC to have their account added to the whitelist for new Auto-Feed options.
Pickup later for Online Feed & LIA feed
Pickup later for Online Feed & LIA feed
This product is currently in open beta. This lista de emails product drives both e-commerce and offline sales by promoting omnichannel fulfillment options.
Use Pickup Later for your (online) primary feed if you don't run in-store inventory ads or to promote never-in-stock, online-only inventory that you can ship to the store.
Use 'Pickup later for LIA' to promote out-of-stock inventory that can be shipped to the store within a few days.
Travel Carousel Formats
Travel Carousel Formats
This product helps marketers by making it easier for affiliates to promote their products and drive consideration through the carousel format, with rich content such as images, ratings, prices, reviews and affiliate names.
Product description:
Formats appear at the top of the SERP for searches for destination hotel and destination 'Things to do'.
The carousels show multiple advertisers and offers in the carousel, with one offer and advertiser per card. Clicking on this carousel takes users directly to the partner website.
Looking ahead: Expanding coverage for these carousel units by expanding into new markets and devices.
These were our selected key points that came up during the Google EMEA Product Kickoff!