Cryptocurrency: He invested $40,000 in meme coin SafeMoon, which has since plummeted in value. Portnoy was also an early Bitcoin investor, although he suffered losses during the FTX collapse.
Business and other sources of income
In addition to Barstool Sports, Portnoy makes money through:
Advertising and Sponsorships: Barstool Sports partners with major brands in sports betting and entertainment.
Merchandising: Barstool's wide selection of merchandise is a major source of revenue for the company.
Bar Business: Portnoy has expanded his Barstool-themed sports bars into major cities across the US.
Portnoy has been embroiled in a number of controversies, from defamation email data lawsuits to workplace culture disputes at Barstool. Despite these legal challenges, his influence in digital media and sports betting continues to grow.
Charity
In 2020, Portnoy launched The Barstool Fund to support small businesses struggling during the COVID-19 pandemic. The program has raised over $40 million and helped hundreds of businesses survive the economic downturn, further cementing his role as a philanthropic business leader .
Influence on sports and media
Barstool Sports has transformed the way sports media engages with audiences, with a focus on humor, unfiltered opinions and interactive content. Under Portnoy's leadership, the company has built a loyal community and changed the landscape of sports journalism.
Conclusion
Portnoy's journey from small print to multimedia empire highlights his entrepreneurial spirit and adaptability. His diverse investments, business ventures and media influence continue to shape his legacy, making him one of the most intriguing figures in modern digital media.