Benefits of an integrated marketing automation

[mouakter13]

The traditional line between sales and marketing has become very blurred, in part because the way customers search for information has fundamentally changed in the digital age. Customers expect to be able to find the products and services they want at any time, and they expect a similar experience when it comes to customer service.

Your CRM software must therefore enable you to adapt your business activities to the new circumstances. A modern CRM platform must cover the entire customer lifecycle in terms of functionality: from acquisition japan city name list to customer retention, both digital and personal interactions - and all in a seamless process.

Many smaller companies usually rely on a combination of several software solutions for their online marketing and sales. But given that sales and marketing are increasingly merging, a fully integrated CRM and marketing automation platform is a must in order to control all activities from a single "command center".

Marketing intelligence is no longer reserved for large corporations
With an integrated marketing automation and CRM platform, you don't have to be a pro to gain meaningful insights from your data in just a few clicks. The key to success is closed-loop marketing, where you collect information in a closed loop. This allows you to make informed business decisions based on a single source of data - your single source of truth - and:

Save time and work more efficiently as a team because all data is stored in one place
Save costs because you only pay for one platform instead of several
Reduce learning curve and time to close with a consistent and seamless user experience
generate more new qualified leads and repeat purchases by optimizing the entire customer experience