Social Media Marketing

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Social media marketing is the use of social media platforms to promote products, services, or build brand awareness. It includes both paid and organic activities.

Advantages :

Interaction with the audience: Social media allows you to directly contact customers, collect opinions and build strong relationships with them.
Broad reach: Social media platforms allow brands to reach millions of people around the world in a relatively short period of time.
Costs: In many cases, social media promotion is cheaper than traditional advertising methods, and also allows for precise targeting of specific audiences.
Defects :

Changing algorithms: Social media platforms regularly facebook database change their algorithms, which can impact the visibility of posts and ads.
Negative reviews: Social media gives users the opportunity to express their opinions, which means that negative comments or reviews can be easily seen by a wide audience.
Time-consuming: Building a community, creating content, and regularly interacting with your audience requires a significant amount of time and commitment.