GoPro is another brand that has dared to embrace the storytelling approach to inspire consumers to enjoy adventures and live in the present. Its people-centered campaigns showcase stories whose protagonists value memories and sharing them with their loved ones.
The brand's mission is to empower people to feel free and learn phone number library to celebrate memorable moments. All of its products are geared toward capturing users' lives and showcasing those moments to the world.
Guinness
Narratives change over time, and the Guinness brand wanted to demonstrate this through a powerful storytelling advertising campaign.
Moving away from the classic stereotypes of tough, beer-drinking men, the brand wanted to portray a man who does it, but who can also be sensitive.
The plot is simple: a wheelchair basketball game takes place, and at the end, the group of athletes drinks a pint of Guinness. The unexpected twist is that, in the end, it turns out that only one of the men on the team is a real wheelchair user; the rest, his friends, use them only so they can all play together.
This campaign had a high impact on social media, reaching three million views in just four days.