Detractors (0-6): These are people who are dissatisfied with the products or services. They are likely to damage the brand's reputation by sharing negative experiences with their acquaintances.
A company's most valuable asset is its customers. If your phone number list company is pursuing a customer-centric approach and investing in long-term relationships, you can calculate customer lifetime value (CLV).
CLV measures the revenue a customer brings to your business as long as they continue to choose your brand. This cycle begins with the first purchase and ends when they stop doing business with the company.
Customer Lifetime Value is calculated by adding the total revenue generated by the customer and multiplying it by the length of the business relationship. The Customer Acquisition Cost (CAC) must be subtracted from the result.