Does your company need marketing automation tools?

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You understand your customers better: Marketing automation software helps marketing teams gain valuable data about each person from buyer interactions with landing pages and web forms, social media, mobile apps, traditional and online advertising, phone calls, SMS, and personalized emails. This simplifies and shortens the customer journey by moving prospects through the sales funnel more quickly.
You have automation tools for your email marketing at your fingertips: Ordinary email services simply cannot segment the target audience and prepare the data accordingly. You cannot track user behavior and preferences, nor can you see previous purchases and interactions. In addition, you have no insight into previous visits to your website or social media pages. At best, you know about the open rate of your emails, but even this metric does not give you the full picture.
Marketing automation tools allow you to create and automatically send japan chat telegram email campaigns tailored precisely to your target audience. The software generates very specific email lists based on criteria you define. It's no wonder that companies are increasingly turning to automation tools for automatic email sending, profiling and targeting, and email personalization using dynamic content .

More and more companies are using marketing automation for:

email automation (64 percent)

profiling and targeting (26 percent)

Email personalization using dynamic content (23 percent)

You capture and convert more qualified leads. Automated email marketing systems make it easy for you to offer a tailored experience to everyone who interacts with your company. Automated workflows and templates not only help you create targeted drip marketing campaigns, but also provide each lead with highly relevant content, even in mass emails.
The result? According to a study, automated email marketing helps generate 80 percent more leads and increase conversion rates by 77 percent .

Email Marketing and Marketing Automation in Comparison
A brief comparison of the respective features shows how feature-rich marketing automation is compared to the much more limited email marketing: