Instagram Stories
For Stories , your viewer often takes a little more time, they stay a little longer. A lean-forward moment. Make use of this! Your Story can take up to 15 seconds per piece (part). Often multiple fragments are used in succession, but make your point at the beginning (within 3 seconds).
An Instagram Story has a full-screen format, 9:16, so use this space as well. The Story can organically contribute to your brand awareness and engagement. It can, if your channel has more than 10,000 followers, generate traffic to your website with a swipe up .
Natgeotravel Instagram story.
Instagram Reels
Instagram Reels is an organic posting option where you as a creator publish job function email database 15-second videos. You can edit them directly with fun effects, audio and other tools.
This format is also full screen, 9:16. But you can place it on your feed (here the image is cropped a bit) or in your stories, so that your followers can easily see them. Partly because Reels is still new, you get a fair amount of exposure/reach here.
Instagram TV
On Instagram TV you have the opportunity to keep your viewer's attention longer, up to 20 minutes! Here you can tell more and your target group will also watch this, because this is really a leanback channel. A bit comparable to YouTube and Watch from Facebook.