A common pitfall is setting up account based marketing based solely on ‘inside-out’ information. In other words, information gathered from internal sources or sales information. But it wouldn’t be 2021 if we didn’t use platform data to gain new insights. That extra information about potential customers and accounts is what makes LinkedIn such a valuable platform. Take the ‘Forecasted Results’ section for example. Most likely you use these insights to see how big a target audience is and whether it consists of qualities that match the target audience. Turn this input around and you can analyse an existing target audience to then find suitable new prospects. Here’s how to do it:
Set up a campaign in draft and select the customer list
Under the Forecasted Results, analyze the segment breakdown
Insights can be filtered based on roles, seniority, work experience, company size, industries, and interests. Use this information to build a new list of potential customers and accounts.
LinkedIn audience.
2. Dive into Website Demographics data
An additional 'outside-in' approach is to analyze website data based on LinkedIn data. Under the country email list Website Demographics tab you will find unique insights. For this it is necessary that the LinkedIn Tag is placed on your website, to collect data. If this is not the case, demographics from previous successful campaigns can also provide insights about potential customers. Under the heading Website Demographics all website traffic is divided by industry. This provides a direct overview of the most successful industries on the website.