Soft Marketing as a Tool to Increase Sales

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We are all accustomed to the fact that the marketing campaign of any product is often aggressive and aimed primarily at influencing our emotions. Both positive and negative. If we talk about the latter, they are based on fear, a feeling of inferiority, financial losses. Just remember the slogan of the Tax Police "Pay your taxes and live in peace!" or the expression of the famous automobile concern "Free - Volvo".

Such psychological techniques have saudi arabien telefonnummer become popular because the basis of sales has long been built on the speed of closing a deal. The faster, the better. We are forced to make an impulsive purchase, lured by colorful advertising that broadcasts that only YOU are worthy of this product.

But the perception of information tends to filter out what is associated with negative experiences in the past. If a person made purchases spontaneously and then regretted it, then in the future he will be more and more cautious. Therefore, approaches to sales change.

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Nowadays, the priority is not to quickly receive money from purchases, but to be able to sell goods to the same person several times. That is why soft sales are becoming increasingly popular.

Distinctive features of soft marketing.

The main credo of soft marketing is attentive work with the client's needs. Feelings are no longer influenced. The opinion of the company and the product is created slowly among consumers, directed towards the purchase. Gradually receiving information, the potential client independently makes a conclusion about purchasing the product or service.

Soft Marketing as a Tool to Increase Sales

From a psychological point of view, decisions that a person has made himself and that were not imposed by the environment are perceived positively and leave a feeling of confidence in the choice made. Therefore, the policy of companies aimed at developing long-term business relations with the client uses the principle of soft marketing.


Basic rules.

Soft marketing does not aim to interfere with the buyer's daily life with intrusive calls to purchase. It has other settings: to help solve difficulties that are important to the client. It follows that the company must have a clear idea of ​​its target audience, understand its problems, and know how to satisfy its needs.

All these points are clarified as you communicate with the client. On business sites, you can analyze the reaction of users to information about the product. But do not call for a purchase.

You can also post useful information on social media pages or blogs: review articles, recommendations, videos about products, etc. When you see that a potential buyer has responded to such content (for example, left a comment), you need to start providing information that will help the client make a choice in favor of purchasing the product. That is, you need to show how your product will satisfy their needs.


Practical application.

Let's look at an example. An organization specializes in repair and maintenance of computer equipment. When PC owners experience any malfunctions in their equipment, they try to find answers on the Internet. Knowing this, the organization has placed a section on its website with recommendations on how to eliminate common errors in PC operation. That is, the user can use this data to try to solve the problem themselves. But the company goes further and places on the website the possibility of free online consultations with a specialist, since it knows that it is easier for the user to ask a question to a professional than to try to find a solution themselves. Those who simply read articles are also potential buyers. For them, the company places various information posts, gradually leading to the idea of ​​​​a possible purchase of the service.