The World Cup is one of the most important events in the world, attracting the attention of millions of people around the world. It is therefore a crucial moment for brands, including sponsors , teams and companies that are in some way related to the football market, to develop their advertising campaigns and gain global visibility.
In this article, I will tell you why marketing and football go so well together, especially in this day and age. Keep reading!
The role of marketing in football
Dates of this magnitude require special marketing strategies from companies and teams!
Once clubs and footballers have become big commercial bahamas email list 88272 contact leads brands that generate a lot of value, marketing plays a fundamental role in maintaining this market. The different strategies are determined by various factors. For example: according to the championship being played, a certain moment of a player's life, the size of the team, etc.
And it's not just the big teams or championships that require elaborate advertising campaigns. Let's see how a modest team from Madrid, Spain, has been winning the affection of fans and rivals through humor and creativity .
Success story: Leganès Sports Club
Thanks to an advertising campaign based on posters and advertisements shared through social networks, as well as urban posters and videos , Club Deportivo Leganès has managed to grow as a team and, at the same time, has been winning the sympathy of its rivals. And all of this is thanks to the team's marketing department!
However, they say that it was very difficult to find the perfect mix to please both the pepineros (as the CDL supporters are called) and the fans of the opposing teams. Alberto, one of the five young publicists responsible for the marketing department of Lega, comments: " The epic worked very well for the town, for what Leganès was, but not at all for the rival fans. The nerdiness worked very well with the rival fans, but not at all with the city ." So, the option they chose was to bet on humor.
With its funny posters and videos, Leganès has achieved important goals. One of them is to have managed to associate itself with recognized sponsors such as Mahou , one of its main goals. On the other hand, it has also gained some visibility in the major media. Recently, a report entitled " Leganès' 'homemade' marketing " was published in the prestigious newspaper El País. One of these posters, for a match against Barcelona, even crossed borders and was printed in the Argentine newspaper Olé .
Now that we have seen how advertising campaigns are fundamental within any football team, how about understanding how football strategies are applicable to the world of marketing?