Mobile Advertising – Consolidation Ramp

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It is expected that in the near future there will be a certain disillusionment with Social Marketing in the digital marketing field . At this point it is important to understand that this disillusionment will be part of the expected cycle for the tactic.

As long as there are people who continue to generate value and innovate, it is very likely that Social Marketing will continue its path towards productivity.

Augmented Reality – Abyss of Disillusionment
This is the opposite of Social Marketing and probably has smaller ramifications.

Until recently, augmented reality (AR) was the trendy tactic within the most innovative marketing and advertising plans .

It quickly became clear that, despite its originality, in most cases augmented reality was not proving to be very effective as a marketing tactic .

It is currently considered by a significant proportion of specialists to be an outdated and very “last year” tactic.

Here it may be helpful to think in terms of the Hype Cycle.

While augmented reality is in what Gartner calls the “disillusionment abyss,” it is also new zealand email list very likely close to moving into the next stages that will bring it closer to more sustainable productivity.

Let's think about the imminent massification of products like Google Glass and how these can revive the interest in AR, with new applications and better results. The development of innovation does not slow down along with the fall in Hype.

Mobile advertising is coming of age. Since the first smartphones appeared, it has been said that “the future of marketing is on mobile devices . ”

[Tweet “Mobile advertising is finally coming of age.”]

For many years, mobile advertising  was a promise. Innovation in advertising did not keep pace with technological developments and there was a time when mobile advertising had its own “chasm of disillusionment” after years of not taking off.

Today we find ourselves facing a much more realistic perspective, in which Mobile Advertising gains real ground in the marketing mix .

Gartner predicts that this trend will become more established and that mobile advertising will soon reach the space where we have wanted to place it for years.

Email Marketing – Productivity Plateau
Email Marketing is a very good example of a tactic on the productivity plateau, as it very clearly went through all the stages of the Hype Cycle .

At the dawn of digital marketing , email marketing was the tactic par excellence. Spammers took it to a place considered spurious and to a series of prejudices from which it was very difficult to recover.

Today, Email Marketing is not the “sexy” tactic of the year. It does not occupy much space in specialized media and is not the focus of planning for the coming year.

However, it is usually one of the tactics with the best ROI and companies continue to allocate a constant flow of budget to it.

Conclusion
Just because an innovation is at the peak of its expectations doesn't mean we should jump on the hype wave. Just because this innovation has subsequently fallen into disrepute due to general disillusionment doesn't mean we should stop investing in it.

The Hype Cycle should be another tool that we use when evaluating our actions in the face of tactical or technological innovation.