Attract your readers

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Use emotion .Emotion brings clarity to your message and makes it personal when writing a blog post.
It gives people a reason to talk about your blog and share your content.
It is far better than logic at activating those centers of the brain that control behavior and decisions.
After the title, the opening sentence is the second most important part of a blog post . Use the following to draw your readers in and keep them reading:

Ask questions when writing a blog post, for example: “What do you think about…?”
Share a quote (related to the topic of your post). For example, if you're new zealand email writing about Facebook advertising, consider including a quote from Mark Zuckerberg.
Use an analogy, metaphor or similar : “Your topic is like…”
Use statistics : “X% of… do…”
Communicate the benefits of reading your post : “When you finish reading it, you will know how…”
Be controversial . Dare to go against the grain on an issue.Develop your statement (for or against the topic).
Provide logical arguments for your statement, through research , expert opinion , etc.
Make sure you are genuine with your stance . If you constantly seek to be controversial, you may lose credibility and readers.
Keep your readers' attention
Grabbing your readers' attention is of no importance if you don't keep it. Even after the first sentence, there's always a chance your reader will leave your site .


Make information your value proposition . Don't use a misleading title to get attention, because you won't keep it.
A lack of value will make it harder to capture a reader's attention a second time.
Avoid using industry jargon and insider language unless appropriate for your audience.
Ask questions throughout the text.Questions trigger curiosity and keep us searching for answers . Example: “What would you do if…?”
Ask questions that leave people thinking about what your products or services can do to solve their problems.
Ask questions that explore insecurities . Example: “Are you really happy where you are right now?”
Use specifics – this will get more attention than longer content as it provides an overview of a concept.Find data and statistics around your topic: “X% of people who tried this technique improved their…”
Show how your product or service actually benefits someone: “After hiring my marketing services, Jane saw a 50% increase in her customer base, jumping from 50 to 100 customers per day . ”