Elements present in every content strategy based on Storytelling
The 4 elements that serve as the basis for creating a story are:
The character or protagonist
The plot or thread of the story
The conflict or problem that arose
The solution
The character or protagonist
If what we want is to generate attention from the first moment, it is best to narrate in the first person, making the reader participate as if he or she were the protagonist.
Narrative ability has no limits and the possibility of generating curiosity in the reader will depend on the degree of ingenuity and skill of the creator of the story.
Let's imagine that we are presenting a computer application and one of the actions we are carrying out is sending an electronic newsletter where we periodically inform our subscribers by telling a story about the advantages offered by the software we have launched on the market.
Let's think for a moment that the app makes it easy, instantly and without any prior adjustments, to send documents to any device (laptop, tablet, mobile, etc.).
For example, we could start like this:
Last Friday, for professional reasons, I traveled by car to a meeting that was two hours from my usual place of work.
I prepared the meeting and saved all the documents in a specific folder.
A few days before I had tested the browser and it worked correctly.
The meeting was scheduled for 12:00 and the journey was an hour and a half. As I had planned, leaving at 10:00 I would arrive with plenty of time.
The plot
It is the thread or argument that develops the story.
For example, we could continue as follows:
"Before starting the journey, I picked up my roommate and we set about reviewing the points on which the meeting was going to take place.
The day was clear and there was no sign of clouds. Driving could not have been more pleasant and safe.
We continued to make different observations of what we thought was important and recalled the points where the department heads would stop to analyse the results obtained. We reflected on the results and asked ourselves what the objectives would be to be presented at this new meeting."
storyboard as a tool to represent a storytelling process
The conflict
If the problem that has arisen is, for example, a traffic jam, the first questions that arise are:
What can happen to you when no one tells you that there is a traffic kuwait whatsapp number jam at kilometer point X? Does it happen every day? What caused it? Was there any way to avoid it?
We continue with the story:
..." When suddenly we found ourselves in the middle of the highway in the middle of an endless line of cars and to top it off, there were 25 km and 30 minutes left until the meeting started!
We looked at each other with surprised faces and after realizing that there was nothing we could do about it, we called to let them know that we would be late.
We asked if it was possible to start at 12:30pm, but as some of the attendees could not postpone it, it was decided to start at the scheduled time.
Finally, we managed to arrive at 12:45 p.m. and what was supposed to be an hour and a half meeting had been reduced to a three-quarters-of-an-hour meeting.
All the attendees were attentive and, as soon as we arrived, they gave us dossiers and opinions on the progress of the meeting, although we knew that we had missed the opportunity to discuss a number of aspects that could only have been addressed if we had not arrived late. We would have to work hard to organise a new meeting."
The solution
The solution is the message or answer to the problem posed in the story.
We come to the final part:
"At the end of the meeting we had the opportunity to speak with one of the attendees, who confirmed that the traffic jam was common at that time and that the only way to avoid it would have been to take a detour 20 km earlier.
At that moment I was left with a broken smile wondering if we could have really done anything to prevent it...but it didn't make much sense anymore.
...The same thing happens when you are giving a presentation and in the middle of it, without warning, an attendee asks you if you can send it to their mobile phone when you finish... if these formats also require prior adaptations and adjustments... what you could have done in a few minutes with the help of the new app can turn into an eternity.
"If I had been introduced to or made aware of this new program, how much time and added hassle would I have saved?" End of story.
The message we can draw from the story described is the time savings that using new software implies, and its presentation takes as an example, and in the form of a story, the loss of time that being caught in a traffic jam means compared to the possibility of having avoided it by taking a detour 20 km earlier.