Shopify Product Images: A 10-Minute Beginner's Guide

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A to Z Guide on How to Add a Video to a Shopify Product Page

2. Aspirational content
Most customers (aside from your family and friends) don't buy your products because they like them. They want your product to do something to change their lives for the better. So your single product store page should make it easy for them to see how your product can do that.

But that doesn't mean you should cram every feature into your page. Avoid boring bullet points and uninspired blocks of text.

Consider creating a detailed FAQ page to quickly answer some of the most popular questions or concerns your customers may have.

Some of the best single-product Shopify store examples we just showed you even dedicate a separate About Us page to tell their brand story. It’s another way to use the power of storytelling to enhance your brand identity.

A product from GemPages customer Shopify store

Made of Memories dedicates a separate page to present its brand mission, values, and key team members.

3. Awesome Social Proof
McKinsey research has shown that peer-to-peer przykładowy niemiecki numer telefonu shopping insights have more influence on consumer purchasing decisions than any marketing strategy .

As a retailer, you should take every opportunity to showcase positive feedback from previous customers to demonstrate the credibility of your individual product.

You can diversify your social proof to better represent trust in your brand by combining reviews, ratings, testimonials, and user-generated videos.

Pages of gems
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4. Clear and compelling calls to action
A visitor comes to your single-product Shopify store, becomes interested in your products, and scrolls down to explore more.

She read a detailed, but not overwhelming, product description that inspired her and contained fantastic social proof. She is 98% convinced that she will buy from you.