Are you really personalizing your Content Marketing?

[mouakter13]

Maybe you have thought about starting a corporate blog for your company. Or maybe you have already done so and you are immersed in the world of Content Marketing . If this is your case, there are times when you will start writing looking for the greatest possible impact for your post, which means that, in the end, the message you wanted to convey does not have the notoriety you expected among your readers and social networks .

However, there are times when it is better to choose a specific audience and write for them, forgetting about the rest. In this way, the diffusion of your article can grow like you never imagined before. This is called italy business mailing listPersonalized Content Marketing . This is how Oracle defined it in a project published in its Marketing area. But what does this really mean?

Many companies opt for publishing B2B ( business-to-business ) content aimed at other professional audiences, without really caring who reads it. That is where the difference in this way of doing Content Marketing lies. The important thing here is who you write for , focusing on a certain profile. Let's take an example:

We are a company that makes chips for mobile phones and we have in mind a post about a new processor that we are going to launch on the market. In a corporate blog, a good topic would be the key features of this new product.

However, based on this personalized approach, we should write different posts where we could address terms such as profitability , possible agreements , offers or technical differences with respect to the processors already present in the market. The objective would be to attract directors of large multinational telephone companies who might be interested in hiring our service due to the very attractive and different information that we have given them first hand.

This content would therefore give us more direct professional visibility and would take us less time, as this strategy also allows us to use more technical and specific language. In addition, it would be a perfect tool for social networks such as Linkedin , where our company, product or group pages would be one of the most suitable channels for disseminating this very particular content.