Whether or not you work with Web Design, staying on top of trends is important to improve visibility and conversions in the digital environment .
After all, design permeates all online marketing activities , from building a good website , to media banners and brand presence.
Below, we’ve separated some of the main Web Design trends for you to keep an eye on.
1. Screens with light and dark modes
The more time we spend in front of screens, the more we try to find ways to reduce their negative impacts. And since white light is bad for our vision, alternatives such as light and dark modes are increasingly being adopted.
With that in mind, it’s important that your company’s website makes a good impression in both ways. That’s why we’re seeing more and more websites in soft pastel tones.
In addition to adapting well to screens in light argentina email list or dark modes, they are comfortable on the eyes and convey a sense of calm.
2. Minimalist design
Minimalist design is not a big new thing, however, it is coming even stronger in 2022.
When we talk about the minimalism web design trend, we need to take into consideration the following points:
Lean color palette;
Simple typography;
Easy navigation.
The big idea here is to make navigation easy, enjoyable and distraction-free. So it’s crucial to find a balance between putting as few elements on a page as possible and still getting the message across.
3. One Page Websites
One Page websites follow the minimalist trend in Web Design. In this format, navigation is simpler and information is concentrated in a single place.
4. Parallax Scrolling Effects
One of the trends in Web Design is Parallax. This is an effect that gives movement to the images on the website as the user scrolls down the page.
In addition to being very beautiful, Parallax encourages interaction with the website content.
5. Fast loading of page content
More than just a trend, this has been a major requirement from Google when it comes to SEO. In addition, page loading time impacts user navigation. To give you an idea, 53% of users abandon a website when it takes more than 3 seconds to load.
This is where website development expertise starts to become important. After all, reconciling visually beautiful and attractive pages with fast loading times is not a task for amateurs.