However, if a certain field boasts many searches by users

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some keywords will have a high price because they are desired by more brands. Clicks (on ads) for specific keywords, therefore, will be more expensive because – just like in an auction – competition in the sector will be fueled. Just think that some businesses can pay up to 30 to 50 euros for a click .

Who has lower and who has higher CPCs? E-commerce business phone number list and b2b respectively . And which are the sectors that have shown an increase in recent years? Retail, financial services, insurance, tourism and education.

2. Quality Score Influences Google Ads CPC
You should know that Google assigns a quality score ( Quality Score ) to the ads in your campaign. This is a rating scale from 1 to 10 available at the keyword level. This score takes into account:

of the relevance of the keywords
of the landing page experience
of the expected CTR (expected click-through rate).
The assigned quality score will affect the ranking thresholds , or the ability of your ads to participate in the auction . The actual CPC, which you will have to pay, is based precisely on the ad's ranking, which also takes into account the competition.

What does all this mean? That your ad could be expensive even if you have no competition, precisely because Google takes into account your quality score and the ranking thresholds you have reached.