Customer Insights: How to Maximise Profit With Your Top Spending Customers
NB: the Ranked option ranks every record in a particular category by the numeric variable specified in step 2. By allocating everyone to a single category in our “Everyone” variable cyprus mobile phone numbers we are then ranking the entire database.
Next drop on the “Everyone” variable which was created earlier and specify a Sequence of Descending:-
Customer Insights:
Proceed through the wizard to create the virtual variable. The following Data Grid shows the Total Spend per Person and Ranking by Total Spend per Person for the top 20 rankings:-
Customer Insights: How to Maximise Profit With Your Top Spending Customers
This example illustrates how customers can be ranked by total spend, however there are many variations on this that will offer more targeting possibilities. You could limit the analysis to total spend over a given time period or total spend on particular products, or product groups, for example.