Granted, what puts many users off coding their own landing page templates is the need for experience in HTML. That’s why I advocate for having a developer - and ideally a Salesforce certified one - create the initial template.
Once you have a template you love, you can go ahead and create as many landing pages as you like with ease, using the WYSIWYG editor. There’s no long-term reliance on development resources.
Here’s how our custom coded landing page for the eBook looks in the WYSIWYG editor:
Screenshot of a Pardot landing page greek mobile numbers template in the WSYIWIG editor
I'm sure you’ll agree that this looks incredibly easy to amend, and it is. All you need to do is click the areas that need changing and input whatever you like, including images, video etc.
With a best practice template in your arsenal, you can go ahead and make the most of multivariate testing, where you can test multiple landing pages and use the highest converting page!
To have a beautiful responsive landing page template custom coded for you, simply send us a message with an outline of what you need and we’ll provide you with a quote.
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Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.