This is the amount of time visitors spend on specific pages of your e-commerce

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According to Statista, the general apparel industry has the highest conversion rate at 2%. The luxury handbag segment will see the least growth at 0.3% in the first quarter of 2024. Conversion rates by industry If your e-commerce conversion rate is lower than the industry average, there could be a number of factors to blame. Perhaps your checkout page has multiple form fields or doesn’t support a variety of payment processors. Additionally, if your e-commerce website is slow, difficult to navigate, or not optimized for mobile users, it can cause online shoppers to abandon the conversion funnel.

Ultimately, customers want to be number in philippines sure that the product is authentic. However, if your product pages don’t have customer reviews, site visitors may leave without buying. You may also like: 11 Benefits and Best Practices of Conversion Rate Optimization Optimize Your Website: 12 Things You Need to Remove Now Understanding Different E-Commerce Conversion Rate Metrics Conversions can happen in several scenarios. Obviously, the most commonly used metric is sales. However, you need to dig a little deeper.



For example, an e-commerce marketplace could use Google Analytics to track a customer's journey to purchase. Did they come from your primary acquisition channel? How many touches did they take before purchasing? You also need to understand which metrics influence conversions. Here are some metrics to pay attention to: Time on page : website, especially product pages and checkout pages. Site Speed : It helps you understand how long it takes for a web page to load.