Common marketing strategies for B2B businesses

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Akahs46
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Joined: Sun Dec 22, 2024 9:34 am

Common marketing strategies for B2B businesses

Post by Akahs46 »

This department was established in 2020, and as of January 2024, when this article was written, it has directly and indirectly supported more than 10 businesses.


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Intended audience for this article

This article is primarily intended for the following users:

Those who are planning to launch a new B2B business

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Those who have just launched a new business (phase 0 to 1)

Those who have been in business for several years but still don't feel like they have product-market fit

*Please note that businesses generating double-digit or triple-digit billion yen sales are not eligible.


Here's the question. The following are common marketing strategies for B2B businesses, but are they effective for "starting a new business from scratch"?

Website

Explain the content of the product/service. Categorize case studies with tags such as industry, company size, and customer issues, and post them in an easy-to-search format. Cover useful materials such as white papers that appeal to potential, actual, and considering customers. Build an owned media and mass-produce column articles to attract more customers. Enter information such as company size, industry, and decision-making authority in the application form to use for customer segmentation.
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