More content ideas
Create a showcase to match the basic content. Then use it to generate several short videos. If you have several white papers that complement each other thematically, you can almost always write an e-book from them. It is important that all white papers used are based on either a complete or a common phase of the customer journey. The added value of each e-book can be increased with case studies, checklists and references.
By the way: For each customer journey phase, there are usually two to three basic pieces of content. With our tips, you can produce a lot of content from them. This means there are almost endless possibilities for producing interesting content.
Are you looking for professional support with content production? NetPress has a team with journalistic training and many years of experience. Contact us.
Many marketing managers already know that denmark whatsapp data content marketing is the only way to win customers. But what do you do if the marketing department only has a few employees who lack the necessary know-how? Sure, there are training courses - but that's often not enough. Content marketing demands more: it's a paradigm shift that requires new workflows, creative approaches and a lot of content. Content coaching is the solution and makes your employees fit for the future.
"Content coaching" - that sounds like you're training the content. But that's not what it means. It's about the people who create the content. According to the German Coaching Association (DBVC), "coaching is the professional advice, guidance and support of people with management/control functions and of experts in companies/organizations. [...] As a result- and solution-oriented form of advice, coaching serves to increase and maintain performance. [...]" Content coaching therefore advises, accompanies and supports marketing experts for a period of time in order to build up and expand expertise in content marketing. Due to the significant importance of content marketing for the future, content coaching therefore makes a particular contribution to increasing the performance of a company.
What is content coaching?
Content coaching is much more than just advice or help with creating content. It is easier to understand as an all-round, worry-free package that teaches a department or a person responsible for this topic about content marketing and its concept from scratch. For example, the coaching shows how to correctly set up and manage the complex workflows that create editorial plans for different media such as blogs, newsletters and social media, without losing sight of the overview and the goals.
In addition to a theoretical introduction that illuminates the concept, goals and approaches of content marketing, the practical part establishes the new workflows and these are further developed and individually adapted to the company in a "coaching on the job" under the guidance of the coach. The development of the content marketing strategy forms the basis of the entire process.