Did desktop, mobile, or tablet have the highest completion rate?
Which channel provided the highest (and lowest) ROI?
Was content customisation effective?
Who are the top customers / prospects?
4. Recommendations for next steps
Finally, once you’ve gathered all of your australia contact data campaign data, analysed it, and produced key take-outs, you need to create a series of recommendations for next steps. These steps will help inform your future campaign efforts and will help you make incremental improvements each time you launch a campaign.
At this stage, you need to remember that learnings come from failure as well as achievements. Ensuring that you do not repeat mistakes is just as valuable as repeating successful tactics.
The risk of producing imprecise marketing campaign data analysis and actions
Every business in the world has access to thousands of data points that could inform their marketing campaigns. However, few businesses leverage this data effectively.
Although analysing the data your business has available is admirable, it’s also important to remember that analysing your marketing campaign data incorrectly can lead to poor decision making and potentially costly results. As a result, when analysing the data you’ve gathered, ensure that you avoid the following eight pitfalls, which can lead to imprecise, incorrect, or damaging results.