Ultimately, these are meant to be used to assess what is being achieved and what is not.
Knowing this, what I am going to show you below are just some examples of the most common metrics in video marketing campaigns.
But ultimately, you have to be the one to decide which ones interest you and which ones don't, based on the achievements you set out in your initial planning.
This section includes all those related to campaign reach, total views, direct and indirect impressions, etc.
You can usually find them without having to apply specific objectives in tools like Analytics, Youtube statistics, etc.
Attitude
Sometimes it's not enough to evaluate how qatar email database free many people see you, but what you want to know is how they value you in an objective way.
This is where metrics come into play, including issues such as evaluation surveys or your consumers' opinions.
If you implement them, you need to decide which metrics will be most useful, for example, number of responses, average rating from 1-10, etc.
Behavior
This section includes figures that require an objective implementation process or that involve some conversion formula.
For example, conversion rate on the website, number of sales closed, income by source,...
Video marketing on Facebook
I present to you some figures that will surprise you.
Compared to 2016, brand video viewership on Facebook increased by 258%.
For its part, the use of this format by companies increased by 311%.
Sponsored videos are the ones that receive the most views, with nearly 2.4 billion views between December 2016 and March 2017.
In one month, the average views on this social network can be around 1,000 unique videos.
Entertainment is the most viewed content with 1.6 million monthly visits.