This has been a big topic recently. I've seen a lot of people tweeting about this. Some people saying SEO is dead. This is the beginning of the end. As always, I think that's maybe a bit too dramatic, but there are some big ways that this can be useful and that this will affect SEOs in their industry I think. The first question I want to ask is, "Can we use this instead of Google? Are people going to start using NLP-powered assistants instead of search engines in a big way?" So just being meta here, I asked ChatGPT to write a song about Google's search results being ruined by an influx of AI content.
This is obviously something that Google themselves is really concerned about, australian email list right? They talked about it with the helpful content update. Now I think the fact that we can be concerned about AI content ruining search results suggests there might be some problem with an AI-powered search engine, right? No, AI powered is maybe the wrong term because, obviously, Google themselves are at some degree AI powered, but I mean pure, AI-written results. So for example, I stole this from a tweet and I've credited the account below, but if you ask it, "What is the fastest marine mammal," the fastest marine mammal is the peregrine falcon.
al. Then it mentions the sailfish, which is not a mammal, and marlin, which is not a mammal. This is a particularly bad result. Whereas if I google this, great, that is an example of a fast mammal. We're at least on the right track. Similarly, if I'm looking for a specific article on a specific web page, I've searched Atlantic article about the declining quality of search results, and even though clearly, if you look at the other information that it surfaces, clearly this has consumed some kind of selection of web pages, it's refusing to acknowledge that here.