What pain points are they experiencing?
Where are they in their customer journey?
The more questions you ask and the more you learn about each of these accounts, the more effectively you’ll be able to target the account with personalised messages.
Try to identify how your target email list providers in germany accounts are structured, how decisions are made, and who the decision makers and influencers are. As part of your research, you should also endeavour to learn as much as possible about the buying committee members and stakeholders of your target accounts. By doing this, you’ll find it much easier to attract their attention.
Once you have completed all of your research and identified your target accounts, you then need to use the information you’ve gathered to inform your strategy and develop creative assets that will resonate with your target accounts.
Remember, the content that you create should address clear and significant business challenges that the target account faces. So, think about how your messaging and content can address the target account’s specific pain points.
Similarly, when deciding what content you’d like to create, you also need to make sure you’re publishing it on the channels your audience uses regularly. Due to this, you need to consider which channels will be most effective for the specific leads and clients you’re targeting.