The article answers the questions:
What is SEO copywriting and why is it important during SEO campaigns?
How to find popular phrases for your SEO texts?
How to properly optimize your SEO text to increase positioning effects?
Contents:
What are SEO texts and SEO copywriting?
Select phrases and keywords
Take care of text formatting
Make your content unique
Prepare the appropriate length of text

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What are SEO texts and SEO copywriting?
SEO texts are texts placed on a website with substantive content , also containing popular keywords , under which we want to be visible in the Google search engine and which are appropriately optimized for SEO . Such texts have a dual function - readable for users and technical for positioning itself .
This content must meet many conditions and be created in accordance with the SEO principles presented in the webmaster guidelines by Google. It is they (apart from SEO links ) that give the most power to the positioned website and are currently considered one of the main elements of an effective SEO campaign . Compared to regular content published on the website, SEO texts are edited with the positioning of the website in mind .
SEO texts can be prepared independently or ordered from copywriters, as well as directly from marketing agencies that offer such services. Texts for positioning should be published on every website and every online store (regardless of the subject matter). In the case of a store, these can be blog articles, as well as additional product descriptions.