The verification is renewed yearly, and the renewal process must be completed within 45 days before the verification’s expiration date (the system will notify you).
The 365 days are calculated on the day your verification is processed and confirmed.
You can apply for an invoice (fapiao) within your account’s Management Centre (管理中心-资产管理-发票管理)
Advertising on Zhihu
Zhihu used to offer different levels of business accounts at malaysia number various prices. However, they have changed it recently and now follow a similar model to other platforms (original service file from Zhihu here – in Chinese).
Once you have a verified business account, you will be able to apply for 知+ (Zhi Plus). (If you have a personal account, jump to the next section.)
promotion of posts,
regular advertising campaigns on Zhihu,
increased interactions with your questions and answers,
customised CTAs that can be added at the end of your articles,
customised ads placed in other user’s article,
creation of mini-programs that drive conversions,
advanced data analytics,
CRM system, and
many more.Ad placement on Zhihu
Image: Ad placement – your promoted content can be inserted into other users’ content. They have to agree to that, and your ad will be preceded by a short intro text.
The application can be submitted directly on the platform (just make sure you link your email address to the account first); however, to charge your account, you will need to contact an official representative of Zhihu (more information in Chinese here) or us.
The initial transfer for your newly opened account must be 10,000 CNY which will be all used as ad credit (you can choose how to distribute the budget). Cost-Per-Click starts at 0.25 CNY and the minimum daily budget is 300 CNY.
Advertising for personal accounts
Personal accounts are not eligible to apply for Zhi Plus accounts. However, this doesn’t mean you have no way of advertising your content without a business account
We have ten years of experience of navigating these types of problems in China, and here’s the solution we suggest for personal accounts.
Find a business account that will promote your content, for example, an agency like us. Once you’re with NMG, we can advertise your posts using our business Zhi Plus account. And users won’t know who promotes the posts. They won’t even know it is promoted content; to them, it looks like another post. It’s as simple as that.
This option has its limitations: you cannot launch banner ads or promote your content via ad placement for the time being.
Zhihu Experience Score
And one last thing you should be aware of: Zhihu has its own system of scoring user’s behaviour. The ‘Salt Value’ (盐值; a homonym of 颜值 which means ‘attractiveness index’) is an intelligent system that recognises and weighs your actions—giving you points accordingly.
PERSONAL ACCOUNTS
The number of your points (1-1,000) is displayed next to your avatar, and can also be viewed in your account settings. In the beginning, you will get 260-300 points for just setting up your account.
The higher the score, the more knowledgeable, friendly and reliable the user. Your actions are measured and scored by the following dimensions:
Basic Credit (completed account information, data analysis, etc.).
Content Creation.
Friendliness and Interaction.
Compliance with Standards.
Community Building.Personal credit score on Zhihu