Identify your competitors
The first step to gaining a competitive advantage is knowing who you're up against. Competitors typically fall into three categories:
Direct competitors : These companies offer products or services similar to yours and target the same audience. They are your main rivals and probably the first choice for customers considering alternatives to your offering.
Indirect competitors : These companies may not sell exactly the taiwan telephone number same products or services, but they offer alternative solutions that meet similar customer needs. They can divert your audience's attention even if their offerings differ slightly.
Aspirational Competitors : These industry leaders represent the benchmarks you aspire to achieve. Their success sets the standard you aspire to surpass, positioning your brand as a strong competitor in the market.
Key areas to monitor with Dealavo
Monitor with Dealavo
Once you have identified your competitors, the next step is to closely monitor their activities. Dealavo can help you gather information in key areas, allowing you to learn from both your competitors' successes and mistakes:
1. Product offering
Start by analyzing your competitors' product lines. What products or services do they sell? How do their prices compare to yours? What features make their products stand out? Understanding how your competitors position their offerings can reveal gaps in the market or opportunities for differentiation that you can exploit.
2. Marketing and advertising
Dig deeper into their marketing strategies. What channels do they use to promote their brand? How do they communicate with their target audience? By analyzing their campaigns, you can identify tactics that resonate with the average audience and apply them to improve your marketing efforts.