Social media framework "AISCEAS"

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"AISCEAS" was proposed by Anvi Communications in 2005.

The "AISAS" proposed by Dentsu has been further subdivided between search and action, adding "compare" and "consider."

Attention: Learning about products and services on social media
Interest: Understanding the features and functions of a product or service and becoming interested in it
Search: Search for the product online
Comparison: Search online for risk managers email database similar products
Examination: Consider based on word of mouth and reviews
Action: Purchasing a product or service, participating in an event
Share (information sharing) - Share your purchase experience on social media

　　　

Differences from AISAS
▼AISAS

Attention: Learning about a product or service for the first time.
Interest: Understanding the features and functions of a product or service and becoming interested in it.
Search: Search the internet for the product or similar products.
Action: Buy a product or service.
Share: Write a review online or share on social media.

　

The differences from AISAS are "Comparison" and "Examination."

Looking at reviews and similar products before making a decision is an essential part of our consumption behavior when using social media.

Originally, the Internet was something people did at home, but with the spread of smartphones,

You can now search and review on the go.

That's why C and E joined us.

　

In addition, social networking services (SNS), which are used to communicate via social media, have appeared.


User-contributed content itself is

It has become something consumers can compare and consider when making a purchase.

Mass media, the Internet, and social media each have slightly different frameworks.

Let's think about marketing.

　

In addition, when it comes to new media, we need to be the first to understand the trends.

Let's make use of it.


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While most web advertising companies focus on advertising management, we plan, implement and improve the entire web promotion process.

In addition, in the area of ​​marketing automation, we provide comprehensive web promotion and marketing automation services, from implementation support to campaign design in conjunction with advertising measures after implementation.