While a sloppy grammar error or two might not stop a reader from reading, they might stop the reader from sharing.
Hopefully the content above helped you learn how to create korea phone number WeChat articles that are more likely to be opened, read and shared. Now, let’s keep your end goals in mind.
Your goal might be simply to get followers, but the projects we work on always have an ultimate goal that is sales-oriented. The most common goals are:
Contact
Get more info
Register
Make a purchase
Every one of your articles can have a conversion opportunity at the end. However, not everyone of your articles should be about your company. In fact, most (or even all) of your articles should merely be focused on providing value to the reader.
After you’ve provided fans with genuine value for free, some of them might be interested in engaging further. That’s when you can insert your call to action.
Ex: “Want to learn how much money XYZ factory automation software can save you per year? Contact us for a free quote.”
WECHAT “CONTACT” OPTIONS
You can drive “contact us” leads through several channels.
Users can message you directly via WeChat.
This is a handy option for them because it’s just a click or two away. Plus, they may feel comfortable knowing that you won’t be able to endlessly spam them in the future.
Users can click a link to go to your website.
Articles contain a “Read more” link. You can configure it to go to a landing page on your website, or wherever else you want.
Users can click to an H5 page.
Besides your website landing page, an H5 page within WeChat can also be created. It can be configured as a contact form, allowing you to gather more information such as a phone number, email address and inquiry details. This is especially useful if you’re using other marketing tools that work better when you have this information (CRM, retargeting, etc).
Next Steps
Hopefully this was useful for you.
As you improve your content on WeChat, you’ll want to measure the results. That way you can know what works and what doesn’t.
Check out WeChat’s analytics back-end to get stats on open rates, read rates, share rates and a lot more.
Start With a Free Consultation
Contact us for a free initial consultation. Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.
We’ll identify the potential obstacles hindering your expansion in C