The article answers the questions:
How to quickly get to TOP 10 in Google?
What influences positioning effects?
Do Google Ads and social media advertising support positioning?
Contents:
What are organic results and how do they differ from paid advertising?
Do I have to be TOP 10 and what does that even mean?
How to quickly get to TOP 10 in Google?
What is DA (Direct Answer)?
What influences positioning effects?
Do Google Ads and social media advertising support positioning?
Is SEO a one-time investment? When can I stop paying for SEO?
Google Ads or SEO – what is more profitable for me? What will allow me to get faster results?
Is it worth positioning your website or online store yourself?
What are organic results and how do they differ from paid advertising?
Positioning is an action aimed at increasing the visibility of a uk companies email list or online store in search engine results. The most popular search engine at present is Google, which is used by about 95% of Internet users. In Google, as well as in most Internet search engines, the list of results is not arranged by accident, because it is based on strictly defined and constantly improved algorithms.
When you enter a keyword phrase such as 2000 piece puzzle into the Google search engine, you will get a list of the best-matching websites that, according to Google robots, correspond to your query.
These results can be divided into:
paid results, i.e. advertising
organic search results.
How do they differ? The first type, i.e. advertising in search results, is marked with a bold "Advertisement". Paid results can be found at the very top and at the bottom of the list. This type of sponsored links can be found here after creating a Google Ads campaign and winning the auction with the competition. Advertising usually works on CPC principles, i.e. the owner of the website and the creator of the campaign pays a set amount for advertising every time a user decides to click the link and go to the page. In the middle of the search list are organic search results, the so-called SERP, organic. These are free results and in order for your website to be in the highest possible positions in Google, it will be necessary to use positioning practices . Why is it said that organic results are free? Because you do not pay for every click on the link after the user visits your website. The order on the search list is determined by an algorithm with over 200 factors.
The most important factors in arranging the order are:
website usability and query relevance,
authority and credibility of the site,
location,
website usability, e.g. adaptation to mobile devices and site loading speed.
Do I have to be TOP 10 and what does that even mean?
SEO , or positioning in organic, free results, is associated with a constant race to get your website link as high on the list as possible. Why is it so important? According to statistics, users using Google and others usually choose the first 3-4 links on the list and almost never go to the second page of search results. Therefore, it is not only important to climb up regularly, but specifically to aim straight for the TOP 3, i.e. the first three places in Google, right after the paid results.
How to quickly get to TOP 10 in Google?
Remember that positioning websites is a long-term process, so it requires regular work and patience. However, there are several ways to get to the TOP 10 a little faster. One method is to choose keywords with low competitiveness, but with a relatively large number of searches. An interesting alternative is also to reach for keywords from the so-called long tail, which are characterized by lower competitiveness. For example, the phrase "what puzzles for a 12-year-old" can be perfectly positioned on the company blog of a store selling toys, including puzzles.