They say that haste is the enemy of perfection. It is unrealistic to imagine achieving success in increasingly competitive markets without planning in an organized and well-structured manner what you want to achieve in a given period. In technology companies, it is the lack of strategic planning that puts an entire year of work at risk . That is not what you want, right? So, grab your notepad, a cup of coffee and roll up your sleeves.
Strategic Marketing Plan in 5 Steps
Strategic Marketing Plan
1. Scope and Strategic Diagnosis
2. Defining Objectives and KPIs
3. Marketing Strategy (Inbound and Outbound Marketing)
4. Tactical Marketing Action Plan and Operationalization
5. Analysis and Measurement
Reasons to make a Strategic Marketing Plan:
Conclusion
Strategic Marketing Plan
1. Scope and Strategic Diagnosis
It is important to plan all aspects of a company and marketing is no exception. What will be the scope and scope of the Strategic Marketing Plan ? Defining the product/service, the brand or the company, its Why, How and What, is the first step to take. The stakeholders to be involved and the competition to be analyzed should not be left out!
The strategic diagnosis that follows is difficult germany business mailing list and laborious. However, it is important to understand the context in which the company finds itself and make decisions. This is the phase in which we will focus on the SWOT Analysis, the PESTE and a detailed audit of the marketing department. Don't worry, everything is detailed in the eBook Building a Strategic Marketing Plan in 5 steps .
2. Defining Objectives and KPIs
Marketing objectives should contribute to corporate objectives . It makes no sense to create isolated objectives without taking into account the company's context and goals for that year.
On the other hand, remember that marketing objectives deserve to be highlighted because they cannot be merely qualitative. It is not enough to declare a generic objective such as “increase website visits”, for example. On the contrary, the marketing objectives that are sought are SMART: concrete, measurable, achievable, realistic and defined in time . Thus, your objective should be “increase website visits through social networks by X%”.
At the same time as defining objectives, key performance indicators, or KPIs , must also be established . These are metrics that will assess performance and progress towards achieving objectives .
3. Marketing Strategy (Inbound and Outbound Marketing)
When defining a Marketing strategy to achieve your goals, there are two main areas to consider: Inbound and Outbound Marketing . These are two different methodologies, which we explore in more detail in the ebook – see here – and in several articles on this blog – here , here and here . For this reason, we will not go into too much detail here. Inbound and Outbound are complementary to each other and you should make an effort to combine both to ensure better results for your Technology company.