Virtual reality, real users on Instagram and video: where will SMM go and how will it advance in 2022?

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You can't follow all the SMM trends of the next year. We will bring something to our working moments from last year, some of the content will be shaped by future situations. But making a basic forecast for SMM specialists for 2022 is a sacred task!

There were so many ideas and tips that we decided to divide the material into two parts. In the first part, we will talk about video trends, TikTok, and virtual reality. And in the second part, we will talk about the "old friends" of SMS users - Instagram, visual trends, and content.

We asked three experts:


Dmitry Kornilova (Co-Owner and CEO at FFFACE.ME)

It is important that social media is only a proof, not a model of the culture. uk rcs data Everything in the company – from the first meeting at the business center reception (where a copy of the privacy policy is given, for example) to registration for corporate events and dismissal – should show that the privacy policy is in effect and not just on paper.

7. Notify and empower the user sooner rather than later
Don't delay if the worst happens:

you need to obtain new consent for processing and you are afraid of losing a client due to reminders;
the law has changed, and now some of the functionality or the conditions for accessing it will have to be limited;
the user did not pass the anti-fraud check and was blocked or deprived of part of the functionality;
or even a data leak (and this is really a privacy breach, not just a security incident).

Mykyta Nikulin (Digital communications lead of Ukrposhta).



and Tatyana Kutsa (CMO at YouScan) about the most important and basic factors to pay attention to next year! Get ideas and share your predictions in the comments!