Step 3. What about competitors?

[sumaiyakhatun27]

We wrote down the key characteristics that allowed us to build communication in the form of theses:

She doesn't Google, she watches videos on YouTube.
She loves minimalism, for her, her external style and lifestyle should match each other.
She communicates on Telegram, watches stories on Instagram (cross-platform).
She is interested in healthy lifestyles, social issues, and charity.
She wants to live consciously (at least she claims to).
She doesn't like being called.
She loves being written to, but will subtly respond with a sticker (collapsing communication to semantic and visual).
How did we do this without having global research on Instagram?

We conducted our research using Google Forms, launched it on our channels to the target thailand rcs data audience, and received all these responses. Then we peered into the communities, groups, and chats where the audience communicates. We systematized the information in our profile table and drew conclusions.

how to do this?

We looked at what our competitors have. And here the specificity of the work of creative for social networks is that we are fighting for one second of attention on the phone, which is equal to one swipe. To be noticeable, we are fighting not only with our competitors: it is important for us to build on them, to be different, more noticeable on social networks. However, it is also important for us to build on all the content that is available. To be a little different.

remember

If you think about it and look, if we change the bottles somewhere, it will still be the same ribbon visually. We wanted, as a trendsetter and a bold brand, to be different. And start a trend, how could it be otherwise.